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Measuring Marketing Effectiveness: 6 Metrics You Need to Track • Big Interactive HomeWell-nighOur Work Portfolio Clients Marketing Blog Contact Us HomeWell-nighOur Work Portfolio Clients Marketing Blog Contact Us Search Measuring Marketing Effectiveness: 6 Metrics You Need to Track Measuring Marketing Effectiveness: 6 Metrics You Need to Track Performance resurgence expert H. James Harringtononce said, “Measurement is the first step that leads to tenancy and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Metrics zestful us to which ideas we should replicate and which we should squint to improve. They’re moreover what requite us points within our companies by demonstrating that content marketing is both a powerful and worthwhile investment.  Measuring marketing effectiveness: What to start tracking To measure and, ultimately, modernize your content marketing efforts, you need to know which metrics to track and analyze, and how to do so. The weightier place to start is by gathering some data from your company’s website, including your: 1.  Unique visitors: The weightier indication of your site’s overall traffic, unique visitors refers to the number of individuals who visit your website during a given period of time, where each visitor is only counted once. This number will vary dramatically depending on the size of your company, your industry and, of course, the value of content you’re producing. 2.  Page views: The cumulative number of individual pages that your visitors click on during a given period of time. If your page views are higher than your unique visitors, that may be an indication that your regulars is finding your content engaging considering individuals are clicking virtually to multiple pages. 3.  Search engine traffic: The value of traffic stuff referred to your site through search engines, such as Google or Bing. This number will requite you a well-spoken indication of how constructive of a job you are doing at optimizing your content for search. 4.  Bounce rate: The percentage of visitors who come to your site and then immediately “bounce” or leave surpassing clicking on any other pages. A vellicate rate of less than 40 percent is considered good. If it is any higher, it may be an indication that visitors to your site don’t like what they find there. 5.  Conversion rate:  The percentage of visitors to your site who take a specific whoopee that your content encourages them to, such as signing up for your newsletter. Conversion rates vary considerably based on industry, but tend to hover virtually 2 and 3 percent on average. That said, aim for a conversion rate of approximately 5 percent, or plane higher if you are creating specific landing pages for specific audiences. 6.  Inbound links:  The number of external links to your site, an indication that other people have found your content important unbearable to link to it. Importantly, the increasingly high-quality inbound links you have, the higher your content will rank on search engines. Key metrics: How to start tracking One of the weightier ways to track all of this information is by setting up a self-ruling worth with Google Analytics. A powerful tool, Google Analytics will indulge you to monitor your website(s) and unriddle a huge value of data at both the volume and individual page level. That way you can find out how specific pieces of content are performing, as well as the overall performance of your content marketing efforts. Signing up is easy and takes just a few minutes. Within a matter of days, Google Analytics will have placid unbearable data to indulge you to start analyzing trends and looking for new insights.ConsideringGoogle gives you wangle to so much information, it can be very helpful to create your own custom dashboard that isolates the metrics that you find most relevant and allows you to compare them over time. Here’s an example of a vital dashboard I’ve created using Microsoft Excel: To make things plane easier, Google Analytics moreover gives you the option to compile and download reports that will requite you a snapshot view of the information you need. Here’s how you can do this: Simply click on the custom report tab. Select the new report option. Specify the metrics you’d like your report to include. No matter how you do it, if you have the willpower to squint at your key metrics for measuring marketing effectiveness on a weekly basis, you will be much increasingly in tune with how your content is performing. Once you’ve mastered this, then try putting some of the data into orchestration form to make it easier to identify trends. The example unelevated displays page views for my company’s corporate site, content site, and blog for a span of six weeks. Displaying the data this way makes it easy to see, for instance, that there were significant spikes in page views during the weeks of September 13 and October 11, and that in both instances, much of the increase was isolated to a single site.Stuffable to hands see trends and outliers makes it easier to identify what’s working and what isn’t so that you can replicate or retread as needed.   In wing to the vital metrics noted above, there are two other important things to take note of: the number of comments and the number of shares your content gets — both are strong indicators of engagement. Any time that people are taking the time to post a scuttlebutt well-nigh your content or to share it with others, it’s a unconfined sign. Categories:2016, Blog, Digital Marketing Next Article 10 Online Marketing Metrics You Need To Be Measuring Previous Article The 5 Easy Steps To Measure Your Social Media CampaignsIncreasinglyMarketing Information and Ideas Brochures & Sell Sheets Newsletter Signup Email address: First Name: Last Name:   NOTE: Please trammels Your email without submitting to personize Your subscription We are a full service Calgary marketing and razzmatazz organ that specializes in oil and gas marketing, as well as various other industries. 621 4th Ave. SW, Suite 200 Calgary, Alberta T2P 0K2 403. 476. 8875TrammelsOut our Blog 12 Ways to Measure Your Marketing Impact The 5 Easy Steps To Measure Your Social Media Campaigns Measuring Marketing Effectiveness: 6 Metrics You Need to Track Visit Us ©2017 Big Impact Marketing Solutions